Can LinkedIn become the new Rivals? Part 1
The day after the Super Bowl is depressing for some as you suddenly realize that there will not be anymore football games until late August. If you are devoted fan you could catch a spring football game or two on ESPN but for the most part it’s all about Hockey and Basketball season.
However, this surprisingly is one of my favorite times of year because national letter of intent signing is quickly approaching for high school seniors interested in playing football at next level. It’s the uncertainty. The passion. Will these young men ranked in the top100 rise to the occasion or will they become part of the 99%( I am happy to say I am part of the 99%). Still, it is an exciting time.
Now I am an avid user or LinkedIn. I think that most people do not see the potential in a platform like LikedIn. People only see the value of the platform in the form of searching for jobs and hiring. However, LinkedIn has the opportunity to change the culture of hiring departments and it seems evident to me they need to pay more attention to the college football recruiting model.
Shift the focus of the site from experts to up and comers. When I sign in on LinkedIn, I am bombarded by articles that these “experts” are reading which sometimes are beneficial. However, principles are manifestations of a person’s habits. I can read an article but if I don’t truly understand the value of the article I will revert back to my old habits in a couple of days. Therefore, the article that the expert brought to my attention via LinkedIn doesn’t have a lasting effect and is pointless.
In addition, I don’t believe that experts influence other experts on LinkedIn. If you have been in an industry for 10+ years you may be open to growth but more often than not you have a certain way of doings things that works for you in whatever industry you may be in. So, if expert A challenges expert B on a marketing technique by citing an article or by way of comments it will not change either of their opinions. Robert Green said it best, “Win through your actions, Never an argument”.
The user that I have referred to as the up and comer would probably be the 18-30 demographic on LinkedIn. The people that are looking for a mentor, most likely have the most free time, and comment on posts in an attempt to gain a competitive edge over their peers. Well, why doesn’t LinkedIn give up and comers an explicit way to gain a competitive edge over their peers by ranking recent graduates, professional students, and anyone else in that demographic? How could they accomplish this feature?
Tune in next week as I maneuver through a recruiting combine( similar to the Nike combine) for the up and coming corporate and non- profit professional.